CINCINNATI — Two executives from First Student had the rare opportunity to sit in on a special White House screening of “Bully” on April 20. This just-opened documentary puts the spotlight on the epidemic of bullying in America's schools.
This exclusive invitation stemmed from First Student's commitment to ending bullying on America's school buses. Not only has First Student been an industry leader in the nation's anti-bullying campaign, the company is working alongside filmmakers on the “The BULLY Project: 1 Million Kids” campaign. The goal of this campaign is to help change behavior in schools by providing free access to the movie in theaters within an educational framework. First Student, which is North America's largest provider of student transportation, is working with The BULLY Project to transport 1 million students to weekday film screenings across the country.
“We were thrilled to have representatives from First Student attend this special screening of such an important film, but even more proud of the fact that our employees are demonstrating a commitment to the issue of bullying,” said Linda Burtwistle, President of First Student. “Our bus drivers transport six million students each day and we realize that we have an opportunity to make a real difference in the anti-bullying movement.”
This school year First Student launched a new anti-bullying safety campaign for all of its drivers and attendants. The campaign, called “See Something. Do Something.” is based on a campaign created by the U.S. Department of Education's Office of Safe and Drug Free Schools and the National Association for Pupil Transportation and customized for First Student's more than 59,000 bus drivers.